Craven Events

Be creative - here are some ideas of what you can use to print your information on:-

• Flyer
• Brochure
• Magazine
• Invitation
• Banner
• Bookmark
• Newsletter
• Newspaper
• Beer mat
• Coasters
• Pen
• Balloons
• Box
• Bags
• Poster
• Stickers
• T-Shirt
• Mugs
• Postcards
• Letter

The Pros of Printing

• It informs, persuades, reminds
• Can reach large numbers of people very quickly
• Can be highly targeted
• Can be high profile and have a big impact
• You retain control
• Can reinforce the branding of your organisation or event

The Cons of Printing

• It's very expensive
• There is high wastage
• Information on circulation and readership can be misleading
• An advert alone is rarely enough - it needs to be part of a whole marketing campaign or relate to an article
• Once is rarely enough
• You are endorsing your own product

Print schedule for leaflets/brochures

• Decide on a time-table

At least 10 weeks before the event, you need to write your draft copy and start to gather all your logos, images and additional information together and then.

• 9 weeks before the event brief the designer/printer
• 8 weeks before the event get rough visuals back from designer
• 7 weeks before the event get proofs for correction
• 6 weeks before the event get proofs and final artwork delivered to the designer/printer
• 5 weeks before the event check final proofs and return to printer
• 3 weeks before the event dispatch to the customer