Craven Events -

Information Sheet: Marketing: Measuring Success

How you measure success will depend on your objectives.

The following are some measures that will help you find out the standing of your organisation as a whole.

Generic or brand measures
Knowledge Esteem Relevance Differentiation	How aware is your target audience of your organisation? How well does your target audience value your organisation or work? How relevant is your organisation to a person's entertainment, leisure or lifestyle choices? Do people recognise what makes your work or your company different from your competitors?

For comprehensive fact sheets and further information visit: Fuel4Artists

Useful information and advice for events organisers

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One World Week

For the first time, a range of events with a One World Week theme are happening in Skipton from 4th October to 12th october 08