Craven Events

Think about the 4 P's - the right product at the right price available in the right place and promoted in the right way.

You also need to look at your marketing mix in order to plan a marketing strategy for your event and then think about the time and funds you have available.

Promotional Tools

• Press Release
• Advertising
• Sales Promotion
• Direct Mail
• E-marketing
• Events
• Printed matter
• Sponsorship
• Word of mouth
• Internet
• Exhibitions

Which tools to use

Ask yourself - what do we want to achieve? What does the target audience need? What is the best way of reaching them? What resources do I have?