Information Sheet: Marketing: Internet Marketing

Facts and figures

  • 52% of UK population has access at home compared to 9% in 1998
  • 54% male, 46% female
  • 68% ABC 1's
  • ages of users:
    • 15 - 24 18%
    • 25 - 34 22%
    • 35 - 44 24%
    • 45 - 54 20%
    • 55 - 64 11%
    • 65+ 5%

Yorkshire and Humberside Internet usage increased by 12% in 2001/2002 and in 2003/2004 this area recorded the second highest increase in the country

Art event organisers should note that the profile of Internet users is very similar to that of core arts attendees.

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  • One World Week

    For the first time, a range of events with a One World Week theme are happening in Skipton from 4th October to 12th october 08

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