Marketing Contents
Communications
The Audience
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Information Sheet: Marketing: Defining the Offer to your Audience
It helps to make a list of the features and benefits you can offer the audience. These can be both functional (the artist, the genre, the venue) and experiential (emotional appeal, atmosphere, experience). Clearly, the closer the match between your offer and what a customer wants, the more effective your communications will be.
Sample 1
| Features |
Benefits |
- large orchestra
- premium pricing
- star soloist
- free canal-side champagne party; canapés by a leading chef
- free parking
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- big sound/scale
- quality, special night out
- quality guarantee; known quantity
- romance, fun, relaxation, value for money, quality
- trouble free access, value for money
|
Sample 2
| Features |
Benefits |
- large orchestra
- premium pricing
- star soloist
- free canal-side champagne party; canapés by a leading chef
- free parking
|
- big sound/scale
- quality, special night out
- quality guarantee; known quantity
- romance, fun, relaxation, value for money, quality
- trouble free access, value for money
|
Sample 3
| Features |
Benefits |
- large orchestra
- premium pricing
- star soloist
- free canal-side champagne party; canapés by a leading chef
- free parking
|
- big sound/scale
- quality, special night out
- quality guarantee; known quantity
- romance, fun, relaxation, value for money, quality
- trouble free access, value for money
|
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Information Sheets
Useful information and advice for events organisers
Events
Find the event you want to visit
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